Are you looking for ways to get more engagement on social media for your brands?
Don’t know what exactly a good engagement means?
You are at the right place,
In this blog, you can understand the 2025 social media ecosystem, Engagement basics and engagement rate on different social platforms in 2025 beyond basics.
Let’s get started!
Social media is always evolving with new trends and new features. Gaining engagement is like the Holy Grail. In 2025, the algorithms will have become much smarter than ever and calculating the engagement will no longer be left to vanity. An engaging channel is more trustworthy and brings loyalty from the audience.
But what is this good and bad engagement rate on social media platforms? How do brands ensure that their content leads to a genuine engagement rate? Let’s explore further.
The Engagement Metrics on Social Media Platforms
A few years ago, algorithms liked good graphics with some fancy and trending hashtags that helped land such posts with thousands of impressions and likes. But, they have changed and become smart with new technology and AI. Today, algorithms are less likely to be impressed with scrolling and more interested in meaningful interactions. So, the engagement has become one of the best performance indicators for brands today.
What an engagement rate will help you understand:
- You can understand how your target audience is responding to the content
- Whether your message resonates with their expectations
- You can also get what type of content is gaining more attention, like shares, saves, and leads to sales.
The engagement rate also redefines the overall content distribution by the algorithms. If more people get engaged, the algorithm will push your content and improve the overall engagement.
What is Engagement Rate Beyond Basics?
An engagement rate is always calculated by dividing the total number of interactions or engagement received, such as clicks, saves, comments, shares, and likes, by your total number of followers, impressions, and the overall reach. It is again multiplied by 100 to get the total percentage of engagement rate.
Common ways to measure the engagement rate:
- Engagement Rate by Follower Count (ERF): Total Engagements/ Followers x 100
- Total Engagements by reach, multiplied by 100
- Total engagements by impressions multiplied by 100
The above three methods serve different purposes while calculating the engagement rate for a particular social media platform. Especially for evaluation of the campaigns or cross-accounting comparisons, the ERF works well. The other two are more accurate, especially in the paid media contexts.
What does a Good Engagement Rate look like in 2025?
The engagement rates are always contextual, but based on the recent data available from the trusted sources across the web, we put together a range of engagement rates for each platform for your understanding. Anyway, these are the approximate value that gives you a basic understanding.
| Platform | Engagement Rate |
| TikTok | 4-8 % |
| 1-2% | |
| YouTube | 1-3% |
| 2.5% -5% | |
| X – Twitter | 1.5-3% |
| 2-5% |
The above table helps you understand that niche creators with few followers are gaining high engagement rates as their content feels more personalised.
Engagement Rate Vs Follower Count
This comparison is often misleading in social media metrics, most of the time, as it is the inverse relationship between the engagement rate and the total follower count. A Nano influencer with 10k followers can expect around 4 to 7.5% of engagement rate, a micro influencer with 10K to 50K is expecting 2.5% to 5% of engagement rate. Whereas the mid (50K to 500K) followers and Macro (500k K -1M) followers are gaining 1.5% to 2-3% respectively. Interestingly, Mega influencers with over one million followers are just having only a 0.5% to 1.5% engagement rate, which is comparatively lower than Nano influencers.
From the above metrics, it’s clear that interaction ratios are higher with accounts having a small follower count compared to a higher following count.
Factors Affecting Engagement in 2025
Gone are the days of posting attractive content with some random and trending hashtags. Today’s content is all about the authenticity, strategy, and value. Here is what matters the most in 2025:
- Format: The content format is very important. Choose from carousels, interactive stories, short-form videos, reels, polls, and the AI-generated filters that are trending. The static posts may not be that impressive.
- Timing: Every effort you make on social media needs consistent timing and posting. It is worth being able if and only if you are adding value to what you are doing.
- Building Community: You should respond to the DMS as soon as possible and establish good engagement with re-share comments and build UGC to achieve loyalty from your customers. This kind of involvement can attract more engagement.
- Algorithms: Every platform had a different algorithm that accepts different formats and approaches. Say, on Instagram, you promote reels and saves, on TikTok, it is all about prioritising the watch time and the shareability and on LinkedIn, it’s about boosting the niche content with a mix of thought leadership content.
- Intent and Value: Always think about the content that educates your target audience with some behind-the-scenes, memes and everything with a clear objective. If the content you create a informative, entertaining, and inspiring, it will be marked as the most engaging.
What are the authentic ways to improve your social media engagement in 2025?
Always get started with a hook, and it should be able to capture the audience’s attention within 3 seconds.
Don’t just ask; tell your audience that you invite their response and opinions.
Go with original content instead of copying from viral content formats.
Do not over-promote your services or business. Always show your effort and face behind your brand. Share your genuine struggles and milestones with your target audience.
Always try to leverage the user-generated content, like reposting the reviews received from your audience and customer stories. It helps in building more engagement and trust.
Align with the challenges, movements, and causes to resonate with the audience.
Final Thoughts:
In 2025, brands are targeting conversations and engagement has become more meaningful and strategic. It is not the same for all the brands out there, but driving the mission forward is what matters the most. If your content is sparking more engagement, building a loyal audience, your brand will ultimately win in 2025.